Hi there,
Hi there,
Hi there,



it's Tilly
it's Tilly
it's Tilly
T-shaped brand designer and prolific brainstormer
T-shaped brand designer and prolific brainstormer
T-shaped brand designer and prolific brainstormer



Norm Health B2C Saas
Norm Health B2C Saas
Brand Designer, Freelance — 02.2023
Brand Designer, Freelance — 02.2023
Freelance — 01.23
Freelance — 01.23
Norm is a healthcare service. The identity aims to give Norm a mature yet dynamic identity by translating the brand's core values; inspired by the heartbeat, rhythm, and vitality that exists beyond daily routines.
Norm is a healthcare service. The identity aims to give Norm a mature yet dynamic identity by translating the brand's core values; inspired by the heartbeat, rhythm, and vitality that exists beyond daily routines.
✨
Connect to Content
Add layers or components to infinitely loop on your page.
✨
Connect to Content
Add layers or components to infinitely loop on your page.



GitBook B2B Saas
GitBook B2B Saas
Brand Designer, Full Time / 01.22 — 02.23
Brand Designer, Full Time / 01.22 — 02.23
Freelance — 01.23
Freelance — 01.23
Cases are written
Cases are written
As a Brand Designer at GitBook, I was refreshed brand identity and created the key visual concept for their launch campaign, GitBook 3.0. I initiated a Brand system and contributed to the design system.
As a Brand Designer at GitBook, I was refreshed brand identity and created the key visual concept for their launch campaign, GitBook 3.0. I initiated a Brand system and contributed to the design system.
My respossibility is to ensure consistent visual identity across all brand foundations and increase brand awareness. I designed a custom icon set that included over 300 items, updated product’s editor typography as well as web. Additionally, I delivered assets for various marketing materials including landing page, motion graphics, marketing visuals, presentations, swags, and digital materials.
Beyond external branding efforts, I also played an integral role in enhancing internal branding initiatives to increase adoption and creativity.



Story.ai B2C Saas
Story.ai B2C Saas
Visual Designer, Full Time — 03.21 — 11.21
Visual Designer, Full Time — 03.21 — 11.21
Freelance — 01.23
Freelance — 01.23
Started as a freelance animator and hired as visual designer. Took over UI concept exercises, rebranded company image, and delivered extensive Lottie animations as well as diverse media assets for the investment round.
Started as a freelance animator and hired as visual designer. Took over UI concept exercises, rebranded company image, and delivered extensive Lottie animations as well as diverse media assets for the investment round.
WEEP
WEEP
Weep (aka. "Weekend Projects") is an initiative where I pitch and discover design solutions. Main question is "How could I do it better?". Only limit is time in these projects for staying up-to-date and refreshing the perspective. They are primarily focused on brand identities, how they are presented online and A/B testing.
Weep (aka. "Weekend Projects") is an initiative where I pitch and discover design solutions. Main question is "How could I do it better?". Only limit is time in these projects for staying up-to-date and refreshing the perspective. They are primarily focused on brand identities, how they are presented online and A/B testing.

Memrise
Brand Identity + Web
Concept

Donut
Brand Identity + Web
Concept